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Warren closed unprofitable international operations, switched advertisers, made changes to the board, Prospective members complete a proprietary questionnaire about their characteristics, beliefs, values, emotional health and skills.

Matching algorithms, which the company believes matches people's core traits and values to replicate the traits of happy couples, use these answers to match members with users the company believes will be compatible.

By Judith Silverstein, Michael Lasky In addition to displaying a screen name, many online-dating sites allow you to display a phrase, called a tagline.

Some sites, such as Match.com, let you choose a long screen name and a long tagline.

The author hypothesizes that, since e Harmony's questionnaire and high cost of membership deter people who are interested in casual dating, e Harmony's members are more likely to be interested in a long-term relationship.

During 2009–12, new memberships, retention rates and time spent on the site decreased.

In July 2012, Neil Clark Warren came out of retirement to become chief executive officer.

(The entire tagline is visible when your prospect opens your photo and full profile.) Spark.com, for example, uses this system to create a tagline from your essay.

Table 1 gives some examples of good taglines gone bad (no, it’s not the name of a new TV reality show) when various dating sites didn’t display the entire tagline in search results.

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